This will take a few minutes to read, please invest the time. I know, I know you are very busy.
It will only take a few minutes.
When I speak at events, I am often asked "How do I know if I am making what I should?" OR "I am not sure if I am making any money?"
So, at first blush, one would think that the answer is only related to how to charge. The answers are much more complex than just "how should I be charging?"
Other coaches talk about getting what you are worth. The bigger questions are
What are you really worth?
What will the market bear?
How do you measure your worth?
How do you convey your worth to clients?
Where are the clients & how do you get your fair share?
More questions that keep us all up at night are:
How should you look at your business?
What is important to you?
Do you love what you do? & is that enough?
Is this turning into a hobby?
How will you support yourself?
Can you invest in yourself, if so, how much?
How important is it to focus on the business end?
Where are the clients that need your services & how do you find them?
Do you have the right tools? The right skills? The right resources?
Are you talented enough?
Where does one go for help? There are many places to find help. Let me offer one...I may not have all the answers, however, I know how to get them. These workshops are a direct result of the questions we all have had about the business side of our industry.
I know you are all committed to doing a great job for clients. Committed to beautiful work. But is your "backroom" as beautiful?
In order to grow, you have to invest your time & your money in your business. Here is a list of ways to keep on top of things:
free webinars - invest your time
ceu's seminars - invest your time & also your money
workshops - invest your time & also your money
coaching - invest your time & also your money
hard work - invest your time
hire help - invest your money
research - invest your time
See what I mean? There are no secrets & no easy one-line answers. Just like good design, we all have to plan well, do the research, put in the time & do the work. You also have to have a support team. Without a solid foundation, your business will stall.
Where is your support team? Of course, the 1st group would include your family & friends. Then the 2nd group includes a good bookkeeper &/or CPA, banker, contract lawyer & marketing firm. 3rd group should include an ongoing education plan & your coach or mentors as well. And the last groups are vendors &, of course, clients.
So, now, where do we start? Let me help you sort through...
the rules & regulations in California that keep our business whole
the software application options & technology that run the business
how to manage numbers that we all hate but represent how we are doing
Excellent documents to close business & purchase products for your clients & more
I can help make sense of it all!
Over the years, designers have come to me for help
Now I am coming to you to offer my help
I ask myself why was my business thriving when others were not? The only answer I have is that I run it as a business first to make those hard business decisions daily with tools available to all of us. You can do it as well!
I can not promise after one seminar, your phone will ring with that great, high paying client
I can promise that when that great client comes along...
- you will be prepared to close the business
- be organized
- be ready
- and, more importantly, understand & improve your bottom line
My suggestion is that before you make a decision to ignore any workshop or educational offering that is not free, please think about investing in at least one & then make your decision. I want you to thrive!